Avery Dennison launches AD Visi Bluetooth tracking label range
Avery Dennison has launched AD Visi, a new range of Active Bluetooth Low Energy labels aimed at real-time tracking of high-value and time-critical shipments. The initial two products, AD Visi Way and AD Visi Secure, use InPlay's NanoBeacon chip and offer location tracking or tamper-evidence over a 100-metre range; a broader product suite is planned for early 2027.
Why this mattersBattery-powered BLE labels extend smart packaging from inventory counting to live location tracking, a higher-value use case that raises the bar for passive RFID and energy-harvesting alternatives.
- Avery Dennison launched the AD Visi line of Active Bluetooth Low Energy labels for high-value and time-critical shipment tracking
- The initial two labels, AD Visi Way and AD Visi Secure, use InPlay's NanoBeacon chip technology
- Labels are under 1mm thick, operate from -30C to +60C and offer a reading distance of up to 100 metres
- Labels are powered by non-lithium printed batteries and provide continuous location data without manual scanning
- The portfolio also includes Passive Bluetooth Low Energy and UHF RFID options, with a wider suite due in early 2027