Kraft Heinz launches ready-to-eat soup in flexible bags in Canada, a category dominated by steel cans
Kraft Heinz Canada is rolling out its HEINZ Soup Collection nationally in flexible, easy-open bags, its first ready-to-eat soup line in a pouch, in a category where steel cans have held more than 80% of ready-to-serve and condensed soup sold in Canada. Six varieties reach Canadian retailers in October 2026.
Why this mattersA national brand owner putting soup in pouches tests a Canadian category where steel cans hold more than 80% of packaging, putting can makers' volumes at stake.
- Kraft Heinz Canada rolled out the HEINZ Soup Collection in flexible bags nationally in October 2026.
- More than 80% of ready-to-serve and condensed soup in Canada has traditionally been packaged in steel cans.
- The initial range includes six varieties: Homestyle Chicken Noodle, Thai Style Chicken Coconut Curry, Hearty Tomato and White Bean, Cheesy Potato, Rich Mushroom and Curry Butternut Squash.
- Kraft Heinz products reach over 97% of Canadian households, according to the company.
- Kraft Heinz Canada's Chief Marketing Officer Kelly Fleming said the launch targets a grocery category the company sees as ready for a new format.
Sources
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