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Products & Innovation 15 Oct 2026

Kraft Heinz launches ready-to-eat soup in flexible bags in Canada, a category dominated by steel cans

Kraft Heinz Canada is rolling out its HEINZ Soup Collection nationally in flexible, easy-open bags, its first ready-to-eat soup line in a pouch, in a category where steel cans have held more than 80% of ready-to-serve and condensed soup sold in Canada. Six varieties reach Canadian retailers in October 2026.

Why this mattersA national brand owner putting soup in pouches tests a Canadian category where steel cans hold more than 80% of packaging, putting can makers' volumes at stake.

  • Kraft Heinz Canada rolled out the HEINZ Soup Collection in flexible bags nationally in October 2026.
  • More than 80% of ready-to-serve and condensed soup in Canada has traditionally been packaged in steel cans.
  • The initial range includes six varieties: Homestyle Chicken Noodle, Thai Style Chicken Coconut Curry, Hearty Tomato and White Bean, Cheesy Potato, Rich Mushroom and Curry Butternut Squash.
  • Kraft Heinz products reach over 97% of Canadian households, according to the company.
  • Kraft Heinz Canada's Chief Marketing Officer Kelly Fleming said the launch targets a grocery category the company sees as ready for a new format.
Kraft Heinz Company
Sources bitvoxy.com
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Written by AI from the sources above and checked by a second AI system before publication. No human wrote or edited this story. How it is made.

Updates

  • 2026-10-18 · Edited before publication: The source says this is Kraft Heinz Canada's first ready-to-eat soup line in a bag, not the market's first. Why it matters was speculative and has been made factual.
  • 2026-10-18 · Edited before publication: Headline said Kraft Heinz 'switches' soup from steel cans to bags; source describes a new ready-to-eat line launched in bags, not a conversion of existing canned soup. Headline corrected; kept as a named major brand owner adopting a new format.