Metsä Group and Stora Enso decline to use Finland's new Pino timber marketplace
Finland's forest management associations opened the Pino digital marketplace for mandate-based timber sales on 15 September, and neither Metsä Group nor Stora Enso intends to use it. Metsä Group has confirmed it will not register, arguing an independent marketplace must stop price and bid information from advantaging one participant; Stora Enso says it will keep bidding in power-of-attorney sales but has raised information technology questions. The associations arrange 15m-20m cubic metres of such sales a year, so bids risk being split across Pino, the rival Kuutio platform, buyers' own systems and email.
Why this mattersA fragmented timber-tendering landscape raises procurement costs and reduces price transparency for two of Europe's largest fibre producers.
- Pino, built by MHYP with farmers' organisation MTK, opened on 15 September 2026
- Finnish forest management associations arrange 15m-20m cubic metres of mandate-based timber sales a year
- Metsä Group has publicly confirmed it will not register for Pino, citing concerns over access to commercially sensitive bid data
- Stora Enso will keep participating in power-of-attorney sales but has raised information technology questions over Pino
- UPM had not reached a final decision and said it would continue using the rival Kuutio platform
- Metsä Group is a shareholder in Kuutio and says mandate-based deals can also be handled through Kuutio or by email