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Sustainability & CircularityProducts & Innovation 24 Sep 2026

UK-developed EcoCurve pizza box made by Ankutsan enters trials with two chains

A patented pizza box using a curved blank, developed in the UK and manufactured by Turkish corrugated producer Ankutsan, has entered customer trials with two pizza chains and a wholesaler. Its developer says the format requires around 10% less corrugated board than a conventional square pizza box while retaining strength, printability and stickability.

Why this mattersA material-reduction redesign at the box-blank stage could cut fibre use and EPR fees across a high-volume food-service packaging category.

  • The patented curved blank uses around 10% less corrugated board than a conventional square pizza box, according to its developer
  • The box was developed in the UK and is manufactured by Turkish corrugated packaging producer Ankutsan
  • It is being trialled by two pizza chains and a wholesaler
  • The developer says lower board weight could cut production energy, transport emissions and EPR costs
  • EcoCurve was a finalist at London Packaging Week 2026 and the PAPA Industry Awards 2026
Ankutsan
Sources packagingnews.co.uk
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Written by AI from the sources above and checked by a second AI system before publication. No human wrote or edited this story. How it is made.

Updates

  • 2026-09-29 · Edited before publication: Attribution. The source says the box is UK-developed and manufactured by Ankutsan; it does not make Ankutsan the patent holder or the source of the 10% claim, which it attributes to 'the developer'. Headline, summary and first key fact corrected.