L'Oréal cuts virgin plastic use in packaging 37% since 2019

L'Oréal Groupe said virgin plastic use in its packaging fell 37% between 2019 and end-2025, with recycled or bio-based materials reaching 44% of packaging materials used. The group targets a 50% cut in virgin plastic and 50% recycled content by 2030, alongside a 20% reduction in packaging intensity, as part of its L'Oréal for the Future programme launched in 2020.

Why this mattersL'Oréal's 2030 targets of 50% recycled content and half the virgin plastic set purchasing requirements for its suppliers of recycled resin, refill formats and alternative materials.

• Virgin plastic use in packaging down 37% from 2019 to end-2025
• Recycled or bio-based materials reached 44% of packaging materials at end-2025
• Packaging intensity reduced 12% versus the 2019 baseline
• 2030 targets: 50% less virgin plastic, 50% recycled content, 20% lower packaging intensity
• Refillable product offer up 3.7x between 2019 and 2025, cutting up to 77% of plastic versus original packs
• L'AcceleratOR programme explores alternatives including seaweed-based packs, sugarcane bioplastics and recyclable paper bottles

Relevant to you? Yes No