Avery Dennison used its 2026 High Value Category Investor Showcase on 25 September 2026 to set out how its faster-growing businesses support revenue growth, margin expansion and capital deployment across the Materials and Solutions segments. President and chief executive Deon Stander said high-value categories contributed nearly USD 4bn of the USD 9bn of net sales recorded in 2025, about 45% of the total and nearly 10 percentage points more than five years ago. Intelligent Labels, the RFID business, passed USD 900m of sales in 2025.
Why this mattersThe mix shift toward specialty labels, RFID and shelf-edge products marks where Avery Dennison expects to grow ahead of the wider labels and materials market.
- High-value categories contributed nearly USD 4bn of Avery Dennison's USD 9bn of 2025 net sales, about 45%, up nearly 10 percentage points in five years
- Materials Group generates more than USD 6bn of sales and draws about 38% of its revenue from high-value categories
- Intelligent Labels exceeded USD 900m of sales in 2025 after low-teens organic growth over five years
- Specialty and durable labels generated USD 1.2bn of global sales last year; performance materials is a USD 500m business
- Graphics and reflective solutions produced more than USD 700m of 2025 sales
- Food, beverage, pharmaceuticals and personal care account for about 60% of revenue, and emerging markets for about 30%
Wiliot has partnered with Austrian testing specialist CISC Semiconductor to deploy a standardised functional test system, BLE Xplorer, for its battery-free IoT Pixels. The system tests up to 6,500 units per hour per lane, more than four times a conventional station, with pass-or-fail validation on every unit. CISC begins pre-sales of BLE Xplorer in September 2026, targeting faster onboarding of manufacturing partners.
Why this mattersFaster, standardised testing lowers the barrier for converters to add IoT-tag production lines, supporting wider adoption of battery-free sensing in packaging and logistics.
- BLE Xplorer tests up to 6,500 units per hour per lane versus about 1,500 for a conventional stop-and-go station.
- The system provides a pass-or-fail result for every unit, enabling 100% output testing.
- It integrates with Wiliot's Physical AI platform to record unit-level test data.
- CISC begins pre-sales of BLE Xplorer in September 2026.
- The partnership targets acceleration of supplier onboarding and expansion of global manufacturing capacity for IoT Pixels.
- Applications cited include supply chain, logistics, retail, post-and-parcel and food and beverage sectors.
Avery Dennison has launched AD Visi, a new range of Active Bluetooth Low Energy labels aimed at real-time tracking of high-value and time-critical shipments. The initial two products, AD Visi Way and AD Visi Secure, use InPlay's NanoBeacon chip and offer location tracking or tamper-evidence over a 100-metre range; a broader product suite is planned for early 2027.
Why this mattersBattery-powered BLE labels extend smart packaging from inventory counting to live location tracking, a higher-value use case that raises the bar for passive RFID and energy-harvesting alternatives.
- Avery Dennison launched the AD Visi line of Active Bluetooth Low Energy labels for high-value and time-critical shipment tracking
- The initial two labels, AD Visi Way and AD Visi Secure, use InPlay's NanoBeacon chip technology
- Labels are under 1mm thick, operate from -30C to +60C and offer a reading distance of up to 100 metres
- Labels are powered by non-lithium printed batteries and provide continuous location data without manual scanning
- The portfolio also includes Passive Bluetooth Low Energy and UHF RFID options, with a wider suite due in early 2027
- First orders for the AD Visi range open in late 2026, ahead of the broader suite due in early 2027
